| About Us
|
|
|
Center for Exhibition Industry Research
|
For 25 years, CEIR has been highlighting the importance of exhibitions in
today's business environment. Their goal is to promote the image, value and
growth of exhibitions. This is accomplished through producing primary research
studies that prove the effectiveness and efficiency of exhibitions as a
marketing medium. The findings are then incorporated within a targeted, ongoing
promotional campaign.
|
|
Professional Convention Management Association
|
The PCMA Education Foundation focuses on fundraising and grant-giving to projects,
products and services designed to advance the meetings and convention
industry.
|
|
|
Exhibit Surveys, Inc.
|
|
Since 1963, Exhibit Surveys has led the events marketing industry in providing
strategic research and measurement tools to provide guidance and sound
recommendations to exhibitors, corporate event producers, associations and
for-profit exhibition organizers, CVBs and convention facilities and suppliers.
The development of this ROI Tool Kit for CEIR
and PCMA Education Foundation
was based on our experience evaluating the performance of individual exhibits and
extensive input from IAEE’s Return on Investment Task Force.
|
|
|
|
CEIR acknowledges the efforts of the IAEE Return on Investment Task
Force who provided input into the development of the Tool Kit.
|