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About Us
Center for Exhibition Industry Research
For 25 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Their goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. The findings are then incorporated within a targeted, ongoing promotional campaign.

Professional Convention Management Association
The PCMA Education Foundation focuses on fundraising and grant-giving to projects, products and services designed to advance the meetings and convention industry.


Exhibit Surveys, Inc.
Since 1963, Exhibit Surveys has led the events marketing industry in providing strategic research and measurement tools to provide guidance and sound recommendations to exhibitors, corporate event producers, associations and for-profit exhibition organizers, CVBs and convention facilities and suppliers. The development of this ROI Tool Kit for CEIR and PCMA Education Foundation was based on our experience evaluating the performance of individual exhibits and extensive input from IAEE’s Return on Investment Task Force.
CEIR acknowledges the efforts of the IAEE Return on Investment Task Force who provided input into the development of the Tool Kit.
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