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This web-site includes a series of simple tools to assist exhibitors in planning for an exhibition and to measure performance in delivering a return-on-investment (ROI) from exhibiting. Funded by a grant from the PCMA Education Foundation to the Center for Exhibition Industry Research, this web-site was developed by Exhibit Surveys, Inc. in conjunction with the ROI Task Force of the International Association of Exhibitions and Events.

Pre-Event Planning Answers
Potential Audience Estimator Should we exhibit?
Exhibit Staff Estimator How many staff are needed to engage our Potential Audience?
Exhibit Space Estimator How much space is required to attract and accommodate our Potential Audience?

Post-Event Measurement Answers
Reach How many of our Potential Audience did we reach?
Staff Performance How active were our staff in reaching our Potential Audience?
Potential ROI Estimator What is the ROI potential from inquiries/leads obtained?

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