Free Tradeshow & Event ROI Toolkit

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This web-site includes a series of simple tools to assist exhibitors in planning for an exhibition and to measure performance in delivering a return-on-investment (ROI) from exhibiting. Funded by a grant from the PCMA Educational Foundation to the Center for Exhibition Industry Research, this web-site was developed by Exhibit Surveys, Inc. in conjunction with the ROI Task Force of the International Association of Exhibitions and Events.

Pre-Event Planning	Answers
Potential Audience Estimator	Should we exhibit?
Exhibit Staff Estimator	How many staff are needed to engage our Potential Audience?
Exhibit Space Estimator	How much space is required to attract and accommodate our Potential Audience?

Post-Event Measurement	Answers
Reach	How many of our Potential Audience did we reach?
Staff Performance	How active were our staff in reaching our Potential Audience?
Potential ROI Estimator	What is the ROI potential from inquiries/leads obtained?